Shoppers purchase behavior in chain supermarkets, what it means to live in a country with economy of socialism in the XXI century

BACKGROUND

All about retailers ethnographic literature indicates that so called buyers slows down while entering to a shopping spaces- In Venezuela, "housewives" and put housewives in quotes because in Venezuela clear trends indicate that women are no longer at home taking care of the children, at all levels and not only study, but work through our observations and contribute to the household expenses as part of multiple roles.

ROLES

Beyond roles, political decisions impact families’ lives when State politics applies restrings to local productions in goods and services. The scarcity of products and the increase of life has generated an impact in the sexual division of labor within the home, thus both sexes are sustenance and collaborators in which women complains for having more responsibilities within the significance of what a family its accepted as a cultural paradigm of: having children, pay mortgage, having more than one vehicle, traveling for the middle classes at least once a year as a form of well being.

No one is able to stay at home anymore, reciprocity among members goes beyond non tangible objects, so incomes become a primarily form of importance, social value and acceptance.

HOW IS DEFINE DE SHOPPER EXPERIENCE IN THIS SCENARIOS

As is the experience of purchase in economies "socialist" that shopping experience pleasant which is discussed in the texts around the world does not apply in Venezuela. The housewives do not reduce your walking in the first areas of input of the chain supermarkets, on the contrary increase its rate hike within these spaces, especially when it receives information from the existence of the products of the basic basket: bread flour, sugar, coffee and edible corn, sunflower oil, etc...

Copyright © 2013 Anthropologist Miguel Palau