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Designing Across Cultures: A Hybrid UX Research Case for TankMix

on July 07, 2025

#CulturalPatterns #DesignResearch #DesignStrategy #EthnopsychologicalAnalysis #QualitativeResearch #QuantitativeResearch #StrategicDesignThinking #UXCaseStudy

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Designing Across Cultures: A Hybrid UX Research Case for TankMix

on July 07, 2025

#CulturalPatterns #DesignResearch #DesignStrategy #EthnopsychologicalAnalysis #QualitativeResearch #QuantitativeResearch #StrategicDesignThinking #UXCaseStudy

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About Me

Design Research leader with 10+ of international experience guiding digital product innovation across technology, FMCG, and banking sectors. My work integrates behavioral frameworks, tactical and strategic research to inform design directions, shape business strategy, and deliver measurable value across global markets.

Key Business Impact:

• 10-15% Growth: In user acquisition across 50+ products.

• 13% Migration: Optimized AgTech for Yara International.

• 12% Growth: Drove conversion for Mashreq Bank.

• FMCG Leader: Research lead for PepsiCo.

Proprietary Frameworks:
Utilizing DSM and MELS models to de-risk launches.

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