UX and Design Research for a Mobile Application in A.R A study case for portfolio. Antrop. Miguel Palau* and Eng. Yilber Sisco** Research, Design, and Engineering Team *Ph.D. Student of Anthropology, M.Sc. Computer Sciences. Strategic Design and User Experience (Team Lead), at CEAP **Ph.D. Student of Computer Sciences, MSc. Computer Sciences. Machine Learning Expert (Technical Manager) / Computer Vision & Data Science at Mercado Libre Project Background The following aims to present a real case of foundational research for the design of a mobile application utilizing a conceptual feature for geolocation and augmented reality. The organization (stakeholders) required the main functionalities as a concept and a strategic condition; the objective was to facilitate the user's acquisition, engagement, and product acquisition. For exemplification, this example has been divided into parts for the economy of the reader. Each part has incorporated the e